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Week 7 - MBA 6601 - AI and IT

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Artificial intelligence (AI) is becoming more and more dynamic as algorithms are no longer just being programmed and run, but instead are taking in data and altering themselves as they learn new things. They are able to collect the information that results and then adapt themselves to achieve more results. They are learning from their mistakes much like our human brain does. As this continues to advance and become more prevalent, it becomes increasingly important to learn more about AI. I remember recently at my workplace, they had a cyber security issue. Someone was able to tap into the hospital network and collect a bunch of data. I am not entirely sure what data they accessed, but it was a large security breech. Not only that, they created a headache that lasted for well over 72 hours. The information technology (IT) was able to quickly identify the breech and shut it down. In doing so, they also had to shut down the registration system because the attack was embedded within it. Ev...
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Week 8 - MBA 6601 - Ad Campaign Reflection

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 Overall, I feel like my ad campaign was successful in teaching me a lot of things. I had no interaction with Google Ads prior to this course. Now I feel like I could run an Ad Campaign with little difficulty. Tailoring it to turn profits may take some more time, but I feel like overall I was pretty successful. I'm not sure how many impressions and clicks people usually get in 10 days, but I was happy with the amount I received. Above is the final count. I ended up spending $45.05 in total. Over 61,000 impressions and that got me a total of 152 clicks on my ads. I initially had a $7 a day limit set because of the slow start with clicks in the first 24 hours but when it began to pick up that is when I backed off to the $5 a day that my professor suggested. It is pretty impressive how fast the price ads up when the clicks start rolling in.  I did find the app helpful in keeping an eye on things. It is very user friendly. You can easily change any of the keyword themes or quickly...
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Week 7 - MBA 6601 - Ad Campaign Hiccups and Changes

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When I first kicked off my ad campaign I had very little interaction in the first 24 hours. For my class the professor established that we must spend $50 on the ad campaign. I did not think anything of this price, until I only had one click in the first 24 hours that only amounted to under $2. This made me worry. So much so that I actually shot a message over to my professor to ask what I was supposed to do if my ad campaign did not reach $50. I mean in reality, I cannot make people click on my ad, right?! He was very understanding and offered help in altering my campaign. After a few tweaks and a little time the clicks and impressions really started to pick up. With the addition of the negative keyword themes (I talked about this issue in a previous post ) it really targeted my intended audience more and showed my ad to those that were truly looking for books and not for wine, which was helpful. Another thing that I did was change my campaign destination. I originally had my campaign ...
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Week 8 - MBA 6601 - Personal Letter

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With marketing, it is important to not overlook the impact that a personal letter can hold. Think about all of the mass junk mail that you get that is addressed to current resident, or someone else entirely with the option OR current resident underneath. Where does that mail immediately go? In the trash at my house, or if we are being responsible, the recycle bin. An informal mass letter or email just does not get very far.  For the guerrilla marketer, a personal letter can come with a big pay off. Engaging the customer with personal details lets them know that you are paying attention. It also tells them that you are invested in them as a person and care about what they have or what they need. You are able to captivate the mind of the reader and when they feel a sense of loyalty it will bring them back to you time and time again.  It is important to include as many details as possible when writing a personal letter. Do not leave generic descriptions or generalized statements...
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Week 8 - MBA 6601 - Goals and Cultural Collaboration

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Where does the whole process lead? To the global stage. In order to make it, you have to comprise a competent team that will get you there. Then you cannot leave your team behind, but rather you must take them with you. But do know that it is not all about your team. It is also about your customers. Ultimately, it is your customers who built your business by investing in your products and services, so take your customers with you to. Learn about your customers. Know the ins and out of your customers, what they want and need from you. In every aspect of your business you should ensure clarity and efficiency in each of your core practices. Implementing things that are important to your team and keep everyone in sync and on board with a shared and common goal. Help them to believe in what you are doing. By involving all of your staff and customers, you will attain your goal at a much faster pace.  Bringing everyone along with you can be accomplished through the implementation of cult...
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Week 8 - MBA 6601 - Continued Exploration

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As you continue to look into and learn more about artificial intelligence (AI), be mindful that the journey should be never ending. It is important to keep up with the news and continue to read more and more about AI and its developments. When seeking out AI information do it through different avenues. Access books, local courses, and online, to see what is the best fit for you and your learning needs. There is a multitude of books that you can access to gain better understanding. If books aren't your thing and you require a little more structure, it may be beneficial to take courses in AI. Courses have the potential to greatly increase your AI expertise. A structured course can help to explain and develop AI understanding better than self instruction can. You can connect with and possibly gain a mentor through a class as well.  Gaining local access to courses is also important so that the people you connect with are in your community and more easily accessible. Look for well deve...
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Week 7 - MBA 6601 - Strategy

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When you are aligning your strategy with process and measurement, accountability and alignment become two of your best traits. A properly aligned strategy can be effectively executed. Without the alignment there is no way to execute a plan time after time to produce results. Accountability is simply making sure that people deliver on what they said they would do. This is where it becomes important that everyone knows what their job is and what they are responsible for so they can complete their designated tasks and no part is left behind. All tasks are important and must be completed as a whole to execute the strategy. Designing your strategy comes from focusing on what you are best at. So take a step back and think about what your company does really, really well. You will never be the best in every category, but you can certainly be the best at one thing and overwhelmingly known for it. Recognize what your best strengths are and then design your vision and strategy around it.  W...
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